.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, once accustomed to snagging billions in financial backing annually, have raised almost $360 thousand so far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That lag is because of market concentration, increased regulative pressures, and also economical uncertainties.ADWEEK talked with 5 VCs who continue to purchase adtech firms, despite these obstacles, regarding what they are actually searching for as well as what they steer clear of. Possibly unsurprisingly, these financiers are actually targeting possibilities in privacy-focused innovations and industry-specific places like connected television.